If you’ve been to Seoul, chances are you’ve wandered through bustling neighborhoods like Myeong-dong, Insadong, Dongdaemun, Itaewon, Gangnam, Apgujeong, and Sinsa. These iconic and classic neighborhoods are the quintessential stops on any tourist’s itinerary, each offering a unique slice of Seoul’s vibrant culture. Myeong-dong dazzles as a shopping haven, Dongdaemun’s malls buzz with activity late into the night, Itaewon pulsates with lively nightlife, Apgujeong exudes luxury with its high-end shops, and Sinsa is the epitome of trendiness, brimming with chic boutiques and gourmet dining.

For first-time visitors, these areas provide an entire week’s worth of adventures, along with must-see attractions like Lotte World and the Seoul N Tower. But what if you’re returning to Seoul and looking for something new? Expand your horizons to include spots like Yeouido, Ewha Woman’s University, and Hongik University. Immerse yourself in Seoul’s modern art spaces, and museums, and dive into the city’s exciting food scene.

Ikseondong 익선동: Hanok Village and Trendy Shops

Tucked away in the heart of Jongno-gu, Ikseondong is a cultural oasis that has rapidly transformed into one of Seoul’s hippest neighborhoods. Just a two-minute walk from Euljiro 3-ga Station (exit 4), this once-hidden gem is now a bustling hotspot beloved by both locals and tourists alike.

Ikseondong’s charming maze-like alleys are brimming with unique boutiques, cozy cafes, and an impressive array of bakeries and cake shops.

Its Hanok Alley has been designated as the oldest Hanok village and the last Hanok district in Seoul. On weekends, the neighborhood buzzes with activity, making it a vibrant destination for fun, entertainment, and shopping.

Start your day with a delicious coffee and strawberry toast at Mil Toast, Cheese Industry, or Hanok Langsom Ikseon, Soha Salt Pond, …
where the freshly steamed toast and hand-drip coffee are sure to kickstart your adventure.

Wander through the picturesque alleys, capturing Instagram-worthy shots at every turn, and indulge in the colorful and mouth-watering array of pastries that line the streets.

Ikseondong’s appeal doesn’t stop at food and shopping. For a unique thrill, visit the Iksun Shoot G Club for some exciting gun shooting. Check out my guide map below and the latest post for all the newest additions to this dynamic area!

But the adventure doesn’t end there. Ikseondong is perfectly situated near other must-visit spots.

Head towards Bukchon Hanok Village and Anguk, where you can relax at Cafe Onion and soak in traditional Korean architecture. Cafe Onion Anguk, which opened in early March 2019, features a stunning Hanok Village design that has quickly become a popular photo-taking spot.

Hike uphill to the Hanok Village viewpoint for stunning views, eventually finding yourself outside the majestic walls of Gyeongbokgung Palace. Along the way, explore a blend of history and contemporary art at places like the Arario Museum, one of my favorites.

Discover more about these captivating spots in my post “The Wonderful Modern Art Places and Instagram Spots in Seoul” and let Ikseondong be your gateway to uncovering Seoul’s rich and diverse charm.

Sinseol-dong 신설동: Seoul Folk Flea Market

Nestled in Dongdaemun-gu, Sinseol-dong offers a tranquil retreat just a couple of subway stops away from the bustling Dongdaemun. Accessible via Lines 1 and 2, this local neighborhood is a quiet gem with a canal winding from Hansung University to Cheonggyecheon, providing a serene backdrop to your explorations.

While Sinseol-dong might initially appear to be a residential area without major attractions, it holds a few delightful surprises. If you’re staying nearby and have a craving for Korean barbecue, Yukjeon Sikdang is a must-visit.

Popular among locals, this barbecue haven is packed by 5 p.m., so be prepared for a wait. Luckily, there’s a cozy waiting room upstairs where you can relax.

The wait is worth it – with a choice of 150g or 200g portions of premium pork, expertly grilled by the servers. My personal favorite is ordering 3 kinds of 150g pork to sample a variety of flavors. The experience was so fantastic that I returned with a local friend, and even at 10 p.m., the place was buzzing.

For dessert lovers, Coffee Myungga Anam, a renowned cake shop from Daegu, has a branch in Sinseol-dong.

Their signature strawberry sponge cake, featuring four layers of fresh strawberries and cream, is a light yet indulgent treat that you won’t want to miss.

Another highlight of Sinseol-dong is the Seoul Folk Flea Market, a true flea market experience.

Vendors sell everything from old clothes and second-hand records to toys and home products.

While it might seem like a jumble of items at first glance, a bit of digging can unearth unique antiques and hard-to-find treasures. Despite its eclectic offerings, the market is surprisingly clean following its renovation.

If you’re a fan of vintage toys, records, or furniture, this market is a gold mine. Although photography is generally not allowed, the thrill of the hunt and the chance to stumble upon an exciting find in the alleys make it a fun and intriguing experience.

Explore Sinseol-dong for a blend of local charm, delicious food, and the thrill of discovering hidden gems. Whether you’re a foodie, a vintage enthusiast, or simply looking to experience a quieter side of Seoul, this neighborhood has something special to offer.

Ichon-dong 이촌동: “Little Tokyo”

Nicknamed “Little Tokyo,” Ichon 1-dong is a unique enclave in Seoul, home to a significant number of Japanese residents.

As you stroll through the neighborhood, don’t be surprised to hear conversations in Japanese or see restaurant menus written in Japanese.

Unlike the bustling districts of Gangnam or Gangbuk, Ichon-dong offers a quieter, more relaxed atmosphere.

On a recent afternoon visit, I noticed students walking along the streets or playing in the nearby basketball courts and playgrounds, creating a peaceful and community-focused vibe.

For a delightful break, I stopped at the Tea House & Gallery, an intimate local cafe, where I savored an Earl Grey sponge cake and a refreshing grapefruit frappe. Afterward, I headed to my destination – Yongsan Park. This park, once part of the US military base Yongsan Garrison, was returned to public use in 1992. It’s a lush green space perfect for a leisurely stroll around the man-made mirror pond.

A major highlight of the park is the National Museum of Korea,, a must-visit for history lovers—and it’s been exploding in popularity lately thanks to the 2025 Netflix animated hit “KPop Demon Hunters.” This action-packed musical follows a fictional K-pop girl group, Huntrix, who lead double lives as demon slayers battling supernatural threats rooted in Korean folklore, including a rival boy band called the Saja Boys (demons in disguise with lion motifs— “saja” means lion in Korean).

The film draws heavily on traditional Korean mythology, shamanism (inspired by mudang rituals), and cultural elements like tigers and folk art, which are prominently featured in its designs and storyline. For instance, the Saja Boys’ attire and symbols echo historical artifacts, sparking a global craze for Korean heritage goods.

Fans have flocked to the museum’s gift shop, selling out items like traditional tiger pins and gat-styled (traditional hat) merchandise that mirror the movie’s characters, leading to a 78% surge in cross-border purchases of such items since the film’s June 20, 2025 release.

The movie’s massive success—becoming Netflix’s most-watched original animated film, topping charts worldwide, and even earning Grammy nods for its soundtrack—has turned the museum into a pop culture pilgrimage site, blending ancient lore with modern K-pop vibes and drawing crowds eager to connect the dots between the screen and real artifacts.

This impressive three-story modern building houses a vast collection of valuable items showcasing Korea’s rich history and culture:

• • First Floor: Displays historic art and treasures from the Paleolithic period through the Three Kingdoms period, allowing visitors to explore Korean history up to the Unified Silla and Balhae Kingdoms. From the Paleolithic period when mankind began to live on the Peninsula through the Three Kingdoms period, visitors can examine Korean history and culture up to the period of North and South States when the Unified Silla and Balhae Kingdoms co-existed. Following Prehistory and ancient times, the next gallery is dedicated to the history and culture of the Goryeo period through the Joseon dynasty and the later Korean Empire, divided into several themes.
    Highlights include the Ten-story Stone Pagoda in the center of the exhibition hall.
  • Second Floor: Showcases traditional Korean calligraphy and painting, featuring brush stroke masterpieces and large Buddhist hanging scrolls used in outdoor rituals.
  • Top Floor: Dedicated to Korean Buddhist sculpture and crafts, with notable pieces like the two Pensive Bodhisattvas registered as National Treasures, alongside exquisite ceramic artifacts. The Asian Art Gallery on this floor presents diverse artworks from China, Japan, India, and Central Asia.

Beyond the museum, the open space offers panoramic views of the US Army Garrison site, Namsan, Namsan Seoul Tower, Bukhansan, and more, making it a perfect spot for photography and reflection.

Ichon-dong is also a haven for foodies. For instance, Kevin’s Pie offers delectable raspberry cheesecake pie, apple cheesecake pie, and marbled cream cheese brownies. Cafe Moss is another gem, known for using ingredients imported from Japan to create delicious mochi and hot spring steamed buns. For a unique dining experience, make a reservation at 초록 바구니 to enjoy their innovative molecular cuisine.

Whether you’re a history buff, a foodie, or just looking to experience a different side of Seoul, Ichon-dong is a neighborhood full of hidden gems waiting to be explored.

Mangwon-dong 망원동: Town of Selfies

Nestled a bit further from the bustling districts of Ewha Woman’s University and Hongik University lies Mangwon-dong, an up-and-coming neighborhood that’s quickly gaining popularity. While the nearby university areas are already brimming with unique cafes, dessert spots, and restaurants, Mangwon-dong offers a refreshing alternative.

Attracting a hip, young crowd due to its lower property values and rents, the area is now home to experimental cafes, trendy shops, and even some media offices.

The heart of Mangwon-dong is Mangwon Market, a vibrant traditional market where locals buy fresh produce, Korean snacks, fruits, and groceries. The market also hosts fast-food chains and banks, making it a lively hub of local activity. Traditional markets are becoming rarer in Seoul due to urbanization, but Mangwon Market remains a must-visit. Its convenient location, clean and neat environment, and abundance of street food and local snacks make it a fantastic spot to experience authentic Korean culture and pick up kimchi and souvenirs.

Mangwon Market frequently hosts community service events, band performances, and movie screenings, adding to its dynamic atmosphere. Recognized as one of the top 20 markets in South Korea by the Ministry of Culture, Sports, and Tourism, it’s a cultural gem. (Namdaemun Market is another favorite of mine – don’t miss my Seoul Food Guide for the best Jokkbal!)

While Zapangi, once one of Mangwon-dong’s most photographed spots, has permanently closed, the neighborhood continues to thrive with new and exciting cafes that have blown up on Instagram and social media. Here are a few you must check out:

• Layered Mangwon: This charming bakery cafe, with its vintage European-inspired decor, is perfect for a cozy afternoon. Their delicious pastries and cakes are as beautiful as they are tasty, making them perfect for Instagram.
• PP Seoul: A minimalist coffee shop that’s become a social media sensation, PP Seoul is known for its sleek interior, excellent coffee, and picturesque desserts.
• Café Highwaist: Recently opened, this café offers a trendy vibe with its high ceilings, industrial decor, and delicious brunch menu. The photogenic food presentations are a hit on Instagram.
• Manoir Coffee: This cafe combines rustic charm with modern aesthetics. Their specialty coffees and beautiful latte art make it a favorite spot for coffee enthusiasts and Instagrammers alike.

Mangwon-dong is also known for its diverse dining options. Enjoy a hearty seafood noodle soup with a hint of pepper at 또또칼국수, or try the unique cold soy milk noodles, a refreshing dish available only during summer. For dessert, head to Gelateria Dangdo for adorable cartoon-themed gelato. Ugly Bakery, with its natural ingredient philosophy, continues to impress with its viral cream and red bean buns.

If you have extra time, consider a side trip to nearby Yeonnam-dong and Hongdae. During our visit to Seoul at Christmas, when it was minus seventeen degrees outside, we sought refuge at Antique Coffee. Located within walking distance from Hongik University Station (Hongdae), this cafe is a hidden gem in Yeonnam-dong.

Antique Coffee serves its signature dirty cream coffee along with a mouth-watering dirty heavy butter pastry. The retro interior adds to the charm, and the variety of pastries—from chocolate and strawberry to matcha—makes it hard to choose just one. It’s the perfect spot to warm up and recharge before continuing your exploration.

Mangwon-dong’s blend of traditional and modern attractions, combined with its vibrant and youthful energy, makes it a perfect destination for those looking to explore a different side of Seoul. Whether you’re hunting for the perfect selfie spot, indulging in unique culinary delights, or immersing yourself in local culture, Mangwon-dong has something special to offer.

Seongsu-dong 성수동: “The Brooklyn of Seoul”

Seongsu-dong has rapidly transformed into one of Seoul’s most popular and trendiest neighborhoods. Known as the “Brooklyn of Seoul,” it’s become a hub for fashion flagship stores, beauty brands, and trendy cafes. The area’s popularity has soared among both locals and tourists, with queues outside fashion stores and bustling cafes being a common sight, especially on weekends.

Once a center for shoe-making workshops and warehouses in the early ’90s, Seongsu-dong experienced a decline due to industrialization.

However, a few years ago, a wave of young, passionate design professionals revitalized the neighborhood by transforming old buildings into eclectic cafes and hip art spaces while retaining the charm of the old brick walls. This creative energy has made Seongsu-dong a must-visit destination, frequently featured in hit TV shows like “Lovestruck in the City” and home to SM Entertainment’s new headquarters.

A Blend of Old and New

While some of the iconic spots from my previous visits have closed, the memories remain vivid. For the latest highlights, check out my new posts.

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Cafe Onion is a standout in Seongsu-dong. One of the earliest establishments in the area, it’s housed in a former goldsmith’s building with over 40 years of history. The cafe has been thoughtfully renovated, keeping its original interior, including rusty doors and peeling tiles. It’s a hit among youngsters on Instagram, offering various homemade buns and cakes. The cafe is divided into different sections, with indoor seating at the back, an outdoor space perfect for photos, and a second-floor baking kitchen with a terrace that offers a great view of Seongsu-dong.

CO:LUMN (Daelim Changgo) is another gem. This cafe/art gallery is housed in a recreated old warehouse with a tall ceiling and spacious interior. It’s a recognizable landmark in Seongsu-dong, featuring an open window that allows natural light to flood in during the day. Inside, you’ll find old fixtures and items left in the warehouse, adding to its unique charm. The menu is diverse, ranging from coffee and snacks to pasta, rice, pizza, and salad. As a featured art space, entrance on weekends and holidays may require a fee. To avoid the crowd, it’s best to visit during off-peak hours.

A Glimpse into the Past

Maxim’s Cafe once featured an iconic mural of Hemingway, Shakespeare, and Austen, which gained popularity after appearing in a Korean TV show in 2016. Unfortunately, both Maxim’s cafes have closed, and the mural is now mostly gone, with only a partial section still visible.

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Zagmachi, another unique spot, was a printing company turned cafe with an industrial vibe and an open, spacious area. It was known for its eye-catching “Z” painting at the front gate and hosted small art exhibitions and movie screenings. However, Zagmachi has also permanently closed.

Despite these closures, Seongsu-dong continues to thrive and evolve. Its blend of creative energy, historical charm, and modern flair makes it a dynamic neighborhood worth exploring.

Discover More

For the latest highlights in Seongsu-dong, check out my new posts. The neighborhood is constantly changing, with new businesses and attractions popping up regularly, ensuring there’s always something new to discover in this vibrant part of Seoul.

Hannam-dong 한남동: “Mini Global Village”

If you find the cafes and art spaces in Seongsu-dong exciting, Hannam-dong is a must-visit next. Known as a “Global Village” within Itaewon, this central Seoul neighborhood is immensely popular among both foreign residents and locals.

Hannam-dong, situated very close to Itaewon, offers a delightful exploration experience with its uneven terrain and rapidly developing scene. More and more locals are flocking to this area, which is now bustling with fashionable stores and trendy brands. Check out my latest post for the newest attractions in the area.

At night, nearby Itaewon is alive with vibrant bars and nightlife, but Hannam-dong offers a different charm during the day. The narrow streets are filled with unique bakeries and cake shops that dessert enthusiasts will love. Indulge in a delicious burger and beer at Downtowner Hannam, sip on Halloween-themed lemonade, or enjoy fluffy pancakes at Pancake Original Story. With new shops constantly popping up, there’s always something fresh to discover in Hannam-dong.

For fashion aficionados, Mardi Mercredi is a standout. This trendy brand is known for its chic, contemporary designs and has become a prominent presence in Hannam-dong. The store offers a wide range of stylish clothing and accessories that perfectly capture the youthful and vibrant spirit of the neighborhood.

Music lovers should not miss Vinyl & Plastic, an eclectic store perfect for exploring unique records, customers can enjoy music with free trials. The adjoining music library offers a cozy spot to enjoy a panoramic view of the neighborhood. Visiting during sunset is highly recommended, as the combination of vinyl music and the city’s glow creates an unforgettable atmosphere.

Whether you’re shopping for the latest fashion, indulging in delectable treats, or simply soaking in the artistic ambiance, Hannam-dong promises a memorable and fulfilling experience.

Banpo-dong 반포동: The Montmartre of Seoul

Venturing into Gangnam, Banpo-dong, specifically Seorae Village, unveils a coffee lover’s paradise in Seoul. Situated near the Express Bus Terminal station, this area exudes an old-world charm amidst its residential streets. Seorae Village stands out as a small French enclave, characterized by a significant population of French residents and an array of European-style establishments, including restaurants, dessert cafes, and wineries lining its main thoroughfare. Its hilltop location has earned it the nickname “Montmartre of Seoul.”

Café Street: A Taste of Europe in Seoul

Seorae Village’s Café Street offers a delightful fusion of French culinary traditions and Korean hospitality. Here are some notable spots to explore:

• Maison M’O Patisserie: Known for its exquisite pastries and delicate desserts, Maison M’O Patisserie transports patrons to a Parisian patisserie experience. Each pastry is crafted with meticulous attention to detail, perfect for indulging in a sweet treat.
• Maillet: A cozy café with a rustic ambiance, Maillet serves up authentic French coffee and freshly baked bread. It’s a popular spot in the mornings, drawing crowds eager for a taste of traditional French breakfast fare.
• Gontran Cherrier: Renowned for its artisanal breads and innovative pastries, Gontran Cherrier combines French baking techniques with Korean flavors. Their menu showcases a creative blend of croissants, quiches, and unique pastries that cater to diverse palates.

Located approximately 500 meters from the subway station, Seorae Village exudes a secluded charm reminiscent of a European neighborhood. Whether strolling through its café-lined streets or attending cultural events, visiting Seorae Village offers a unique glimpse into Seoul’s diverse cultural tapestry, where East meets West in harmony.

Bangpo Moonlight Rainbow Fountain: Banpo Hangang Park offers a serene escape in the heart of the city. Stretching gracefully with Banpodaegyo (Jamsugyo) at its center and flanked by Hannamdaegyo and Dongjakdaegyo bridges on either end, this park is a haven for both locals and visitors alike.

Conveniently located near Banpo-dong in Seocho-gu and Heukseok-dong in Dongjak-gu, it’s a must-visit destination for those looking to experience Seoul’s vibrant riverfront.

One of the park’s most mesmerizing attractions is the “Moonlight Rainbow Fountain.” Extending over 1,140 meters in total length, with 570 meters on each side of Banpodaegyo, this spectacular fountain was crafted as part of the Hangang Renaissance Project. In 2008, it earned the title of the world’s longest bridge fountain in the Guinness Book of Records.

When the nozzles of the fountain spout water, they create a dazzling display as lights illuminate the bridge in a kaleidoscope of colors. This enchanting sight is truly a feast for the eyes and a perfect backdrop for an evening stroll or a romantic date. Check the fountain show schedule to make sure you have the best experience. Whether you’re a photography enthusiast or simply looking to unwind, the vibrant hues and rhythmic water show promise an unforgettable experience.

I had a wonderful summer afternoon at Jamwon Hangang Park, the recreational area at the bank of Han River at the heart of Seoul. For the active souls, Jamwon Outdoor Swimming Pool is one of my favorite public swimming pools by the river with a fantastic view of Seoul’s N Tower. To have a more relaxing time, enjoy a coffee at Starbucks Seoul Wave Art Center, or 헤이 (Hey!).

Take a walk along the park and visit Sevit Island.

Chang-dong 창동: Platform Chang-Dong 61

Discover Seoul’s hidden gems beyond the typical tourist spots with unique cargo malls scattered across the city. While places like Common Ground have become iconic hangouts for the city’s youth, offering a perfect blend of dining, shopping, and Instagram-worthy photo ops, not all cargo malls are created equal.

Skip over the disappointing Boxquare near Ewha Woman’s University, where tiny shops often remain shuttered, and instead savor a delightful coffee experience at Waffle it Up nearby.

Venture a bit further out and hop on the subway to Platform Chang-dong 61, though it’s important to note that this spot has since closed. However, reflecting on my visit, Platform Chang-dong 61 offered a truly offbeat exploration.

This cargo mall may have seemed unassuming at first glance, but its gallery space transformed with vibrant events, from music sessions to pop-up exhibitions.

If you’re looking for new cargo malls in Seoul, it’s always worth checking the latest travel guides and local resources as the city continually evolves with new spots popping up. Whether you’re seeking trendy hangouts or cultural experiences, these lesser-known spots promise to enrich your Seoul adventure with unexpected delights.

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