The New Attractions on Your Amsterdam Itinerary 2025

Amsterdam never stops evolving — and if you think you’ve already “done” the city, think again. This article is a fresh follow-up to my complete Amsterdam Trip Planning Guide, and it’s created for travelers who are eager to discover what’s new, what’s trending, and what’s worth a second look in 2025. Whether you’ve strolled the canals, cycled across Jordaan, or admired the tulips at Keukenhof in spring, Amsterdam always has something unexpected to offer — especially for return visitors.

And if you’re basing yourself here, consider a quick day trip to Rotterdam for its bold modern architecture and innovative museums that contrast Amsterdam’s historic charm—check The 8 Unmissable Spots in Rotterdam for inspiration.

Beyond the classical grandeur of the Rijksmuseum, there’s now a growing portfolio of exciting and innovative venues that are changing the city’s cultural and creative landscape. In this article, I’ll highlight the newest stops to add to your next itinerary — unique spaces that have emerged or been reimagined in the post-2020 era. Some are bold and experimental, others offer fresh perspectives on Dutch art, tech, and lifestyle — all are worth discovering.

Certainly! Here’s the second section of your article, focusing on rediscovering Amsterdam’s underrated gems. This section highlights standout places that aren’t new but were new to you—or simply under-the-radar—serving as a bridge between the old and the newly discovered.

Rediscovering Amsterdam’s Underrated Gems

A’DAM LOOKOUT

Sky-High Views and Thrills Across the IJ River

Perched atop the A’DAM Tower in Amsterdam North, A’DAM LOOKOUT offers panoramic views of the city skyline, the historic center, and the bustling port. Originally opened in 1971, the tower underwent significant renovations and reopened as A’DAM LOOKOUT in May 2016. Despite its popularity, it remained off my radar during my initial visits to Amsterdam. This time, I made it a point to experience it, and it did not disappoint.

Amsterdam does not have as many high-rise like Rotterdam. The elevator ride to the top is an experience in itself, featuring a light and sound show that sets the tone for what’s to come. Once at the top, the 360-degree observation deck provides stunning views of the city. For thrill-seekers, the “Over the Edge” swing—the highest in Europe—offers an adrenaline-pumping experience as you swing over the edge of the tower, 100 meters above the ground.

Visiting Tips:

• Location: Overhoeksplein 5, 1031 KS Amsterdam
• Opening Hours: Daily from 10:00 AM to 10:00 PM (last entry at 9:00 PM)
• Access with I amsterdam City Card: Free entry to the observation deck is included. However, the “Over the Edge” swing requires an additional fee of €7.50 per person.

De Hallen Amsterdam

A Cultural Complex in a Historic Tram Depot

Located in the vibrant Oud-West neighborhood, De Hallen Amsterdam is a cultural complex housed in a former tram depot dating back to 1902. Since its opening in 2014, it has become a hub for arts, crafts, and culinary delights. Despite its offerings, it often remains under the radar for many visitors.

During my recent visit, I was captivated by the blend of historic architecture and modern design. The complex houses the Foodhallen, an indoor food market featuring a variety of cuisines from around the world, making it a perfect spot for food enthusiasts. Additionally, the complex includes independent boutiques, art galleries, and a cinema, providing a comprehensive cultural experience.

Visiting Tips:

• Location: Hannie Dankbaarpassage 47, 1053 RT Amsterdam
• Opening Hours: Varies by establishment; Foodhallen typically open daily from 12:00 PM to 11:00 PM
• Access with I amsterdam City Card: While entry to De Hallen is free, specific events or exhibitions within may require separate tickets.

Moco Museum

Modern, Contemporary, and Street Art in a Historic Villa

Situated in the Museumplein district, the Moco Museum is dedicated to modern, contemporary, and street art. Housed in the historic Villa Alsberg, the museum offers an intimate setting to view works by renowned artists such as Banksy, Andy Warhol, and Jean-Michel Basquiat. Although I had mentioned Moco in my previous article, this visit provided a fresh perspective on its evolving exhibitions.

The museum’s curated exhibitions are thought-provoking and often challenge societal norms, making it a must-visit for art enthusiasts seeking something beyond traditional galleries. The juxtaposition of contemporary art within a classic architectural setting adds to the museum’s unique charm.

Visiting Tips:

• Location: Honthorststraat 20, 1071 DE Amsterdam
• Opening Hours: Monday to Thursday: 9:00 AM – 7:00 PM; Friday to Sunday: 9:00 AM – 8:00 PM
• Access with I amsterdam City Card: Free entry is included. However, it’s advisable to reserve a time slot in advance to ensure entry.

These locations exemplify how revisiting or discovering lesser-known spots can provide fresh experiences, even in a city as familiar as Amsterdam. Incorporating such gems into your itinerary can offer a deeper connection to the city’s evolving cultural landscape.

Certainly! Here’s the revised version of the NEMO Science Museum section with all emojis and thumbs-up symbols removed:

NEMO Science Museum

An Architectural Marvel with Playful Curiosity

You can’t miss NEMO—its striking green, ship-like structure rises boldly from the eastern docklands of Amsterdam. Although it’s been around since 2000, this was my first visit, and it was an energizing reminder of how science and design can collide in the most fun and imaginative ways.

Inside, NEMO offers hands-on exhibits for all ages, from chemistry experiments to physics demonstrations and interactive installations. Even if you’re not traveling with kids, the museum is worth visiting just for its architecture and atmosphere. And don’t skip the rooftop terrace—it’s free to access, offers one of the most underrated panoramic views in the city, and includes a café with open-air seating.

Visiting Tips:

• Location: Oosterdok 2, 1011 VX Amsterdam
• Opening Hours: Tuesday to Sunday, 10:00 AM – 5:30 PM (Closed Mondays)
• Access with I amsterdam City Card: Free entry included. Rooftop terrace is also accessible without a ticket.

Art, Tech & Expression: Amsterdam’s Post-2020 Creative Boom

Nxt Museum

Immersive Futures in Amsterdam Noord (Opened August 2020)

When I first read about Nxt Museum, it instantly caught my attention. As a fan of contemporary art experiences like teamLab’s sensory installations in Tokyo or The LUME in Melbourne, I was curious: would Nxt be similar—another immersive, visually captivating playground—or something completely different?

The answer is both yes and no. Opened in 2020 in Amsterdam Noord, Nxt Museum is the Netherlands’ first institution dedicated entirely to new media art. Like teamLab and The LUME, Nxt offers multi-sensory, tech-powered experiences—but what sets it apart is its strong curatorial focus on themes that explore the relationship between humans, society, and technology. The museum’s immersive installations are more conceptual than decorative, encouraging reflection over spectacle.

Each exhibition—usually featuring works by international artists, designers, and scientists—centers around a future-facing theme, such as “Shifting Proximities” or “Life in a Different Resolution.” When I visited, the works prompted not just awe but questions: How does our sense of time shift in digital space? What does intimacy mean in a hyper-connected world?

Artists like Refik Anadol, Marshmallow Laser Feast, and Roelof Knol have all been featured, using mediums such as projection mapping, motion sensors, and algorithmic art to engage visitors in meaningful dialogue.

Visiting Tips:

• Location: Asterweg 22, 1031 HP Amsterdam (in Amsterdam Noord)
• Hours: Daily, 10:30 AM – 8:30 PM
• How to Get There: Take the free ferry from Centraal Station to Buiksloterweg; it’s a 10-minute walk from the dock.
• Tickets: Available on the official website (included with the Iamsterdam City Card but remember, you still need to make a pre-booking of entrance with your pass.)

If you’re a returning visitor looking for something fresh, or a digital art enthusiast, Nxt Museum feels like stepping into Amsterdam’s future—where art and technology merge to ask tomorrow’s questions.

STRAAT Museum

Global Street Art in an Industrial Setting (Opened October 2020)

Located in a massive former ship warehouse at NDSM Wharf, STRAAT Museum is a celebration of street art and graffiti on a grand scale. Since its opening in October 2020, it has showcased over 180 works by artists from around the world, many created on-site.

Amsterdam has a rich history of street art, and STRAAT brings this vibrant culture indoors, allowing visitors to appreciate the artistry up close. The museum’s layout mimics a cityscape, with artworks grouped into themes like Personal, Aesthetical, Grounded, Conscious, and Empathic.

Venturing to Amsterdam Noord might seem off the beaten path, but the area has transformed into a creative hotspot, and STRAAT is a prime example of this evolution. The museum offers a unique perspective on urban art, making it a must-visit for those looking to explore beyond the traditional tourist routes.

Visiting Tips:

• Location: NDSM-Plein 1, 1033 WC Amsterdam
• Opening Hours: Monday to Sunday, 10:00 AM – 6:00 PM
• Access: Free ferry from Centraal Station to NDSM Wharf.
• Tickets: Available online; guided tours can be booked in advance.

Project Space On The Inside

Experimental Art at NDSM Wharf (Opened 2020)

Also situated in the creative enclave of NDSM Wharf, Project Space On The Inside is a contemporary art space dedicated to experimental and conceptual works. Since its inception in 2020, it has hosted a variety of exhibitions that challenge traditional art narratives.

The space is known for its dynamic programming, often featuring emerging artists and thought-provoking installations. Its location in a repurposed industrial building adds to the avant-garde atmosphere, making each visit a unique experience.

During my visit, I was captivated by the innovative use of space and the diversity of artworks on display. It’s a venue that encourages reflection and conversation, ideal for those interested in the cutting edge of contemporary art.

Visiting Tips:

• Location: tt. Melaniaweg 1, 1033 ST Amsterdam
• Opening Hours: Wednesday to Friday, 10:00 AM – 5:00 PM; Saturday and Sunday, 1:00 PM – 5:00 PM
• Access: Free ferry from Centraal Station to NDSM Wharf.
• Tickets: €12.50; available at the door.

H’ART Museum

Global Art Collaborations in a Historic Venue (Rebranded September 2023)

Formerly known as the Hermitage Amsterdam, H’ART Museum rebranded in September 2023, marking a new chapter with international collaborations and a diverse exhibition program. The museum now partners with renowned institutions like the Centre Pompidou, the British Museum, and the Smithsonian American Art Museum to bring world-class art to Amsterdam.

Located along the Amstel River, the museum’s 17th-century building provides a stunning backdrop for its contemporary exhibitions. During my canal cruise, the museum’s understated exterior caught my attention, prompting a visit that revealed a rich tapestry of art inside.

One of the highlights is the “From Rembrandt to Vermeer” exhibition, showcasing Dutch masterpieces and offering insights into the country’s artistic heritage. The museum’s transformation reflects Amsterdam’s evolving cultural landscape, blending historical significance with modern creativity.

Visiting Tips:

• Location: Amstel 51, 1018 EJ Amsterdam
• Opening Hours: Daily, 10:00 AM – 5:00 PM
• Access: Easily reachable by tram or a scenic walk along the Amstel.
• Tickets: Available online or at the museum; check the official website for current exhibitions and pricing.

Taste the Trend: Amsterdam’s Freshest Café Scene

Amsterdam’s café scene has experienced a vibrant transformation in recent years, with a wave of new establishments redefining the city’s culinary landscape. These spots blend innovative concepts with a commitment to sustainability, offering visitors unique experiences that go beyond the traditional café visit.

Café de Ceuvel

While not a new establishment, Café de Ceuvel deserves mention for its continued commitment to sustainability and innovation. Situated in a former shipyard in Amsterdam-Noord, the café operates entirely off the gas grid, serves CO₂-free coffee, and offers a fully vegan menu. Its eco-friendly practices and unique setting make it a standout destination for environmentally conscious visitors. – Opened November 2020

SAINT-JEAN Deli

Located in the Jordaan district, SAINT-JEAN Deli is the savory counterpart to the beloved SAINT-JEAN Bakery. This plant-based deli offers a variety of house-made sandwiches, soups, salads, and pastries, all crafted with a focus on quality and flavor. Notable items include spiced vegan cheese croissants and beetroot-hummus focaccia sandwiches. The deli also features a selection of natural wines and home goods, making it a perfect stop for both a meal and a bit of shopping. – Opened November 2023

Uncommon

Uncommon Café, situated in Amsterdam West, offers a minimalist and elegant setting for coffee enthusiasts. Known for its specialty brews and exceptional pastries, the café provides a serene atmosphere for patrons to enjoy their offerings. In the evenings, Uncommon transforms into a bar, serving fermented and foraged bites paired with natural wines, showcasing a unique blend of flavors and experiences . – Opened 2023

LUCILLE

LUCILLE has quickly become a favorite for brunch lovers in Amsterdam. With its modern aesthetic and fusion brunch menus, the café offers dishes that blend traditional flavors with contemporary twists. The inviting ambiance and innovative menu make it a must-visit spot for those seeking a fresh take on brunch classics. – Opened 2024

Farine Boulangerie & Café

Farine Boulangerie & Café, located in Amsterdam-West, brings a touch of French elegance to the city. The café is renowned for its artisanal pastries, fresh sourdough bread, and unique offerings like the kimchi tosti. The chic yet cozy environment provides an ideal setting for enjoying a leisurely breakfast or a glass of natural wine in the afternoon. – Opened 2024

These cafés exemplify Amsterdam’s dynamic and evolving culinary scene, offering visitors a blend of innovative flavors, sustainable practices, and inviting atmospheres. Whether you’re a foodie, a coffee aficionado, or someone seeking a unique dining experience, these spots provide a taste of the city’s contemporary café culture.

What Will You Discover Next in Amsterdam?

Amsterdam isn’t a city that stays still. It’s a place that reinvents itself—not only in grand museum wings or bold new architecture but in the intimate corners of a deli, the brushstrokes of a hidden mural, or the shifting skyline viewed from a swing over the IJ. This journey has taken me from panoramic thrills at the A’DAM LOOKOUT to immersive digital wonderlands at the Nxt Museum, from sustainable bites at Café de Ceuvel to rediscovering the vibrant legacy of De Hallen.

What’s striking about visiting Amsterdam now is how effortlessly the city blends heritage with innovation. My first-time explorations were focused on the must-sees—canals, Van Gogh, the Anne Frank House, and tulips in bloom. I documented that foundation in my Amsterdam Trip Planning Guide, where I shared classic experiences, neighborhood overviews, and seasonal musts like the Keukenhof in Spring.

But this return journey was about rediscovery. It was about diving into what’s new, what’s local, what’s changing. The rebirth of the H’ART Museum, the experimental edge at Project Space On The Inside, or the rising stars of Amsterdam’s café scene—these places reminded me that even familiar destinations can feel brand new with the right lens.

Whether you’re a first-timer planning your itinerary or a seasoned traveler returning for a deeper experience, consider mixing the iconic with the unexpected. Let the old city charm you again, while the new Amsterdam surprises you in ways you didn’t see coming.

More neighborhood guides, art routes, and seasonal itineraries will be coming soon on the blog, so stay tuned. And if you’re looking to make your next trip even more rewarding, use both this new update and my original guides as your compass.

What are your favorite Amsterdam discoveries—new or rediscovered? Let me know in the comments! Let’s keep this journey going together.

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